by Lauren | 26 Oct 2012 | Business, Community, Curiosity, Technology
I mentioned in my post on user matrices that I’d be blogging more about personas, and how you can use them to get inside your customer’s* mind. Personas are an underused tool that almost anyone can benefit from using. They’re an amazing framework for...
by Lauren | 26 Sep 2012 | Business, Curiosity, Technology
I’ve just been introduced to the concept of user matrices, and oh my god, I’m stoked. Allow me to explain. I’m a big fan of creating personas to assist with design, technology, and marketing strategies. They’re insanely helpful for...
