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The Untenable End Game of the Personal Brand

The Untenable End Game of the Personal Brand

by Lauren | 10 Jun 2016 | Business, Community, Technology

Four years ago, I made the transition from running a company with employees to going it solo. I spent some time considering company names for my new business, but in the end I decided that the simplest option was the best, so I registered laurenbacon.com and started...
A Quick and Dirty to Creating Personas

A Quick and Dirty to Creating Personas

by Lauren | 26 Oct 2012 | Business, Community, Curiosity, Technology

I mentioned in my post on user matrices that I’d be blogging more about personas, and how you can use them to get inside your customer’s* mind. Personas are an underused tool that almost anyone can benefit from using. They’re an amazing framework for...

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